Stouffer Concourse Junior Aviation Kit A local hotel held the distinction of being built on the runway at the Atlanta Airport, and enjoyed the opportunity of not only being a close-by hotel for travelers, but a favorite event hotel for anyone interested in aviation. To encourage weekend family stays, the hotel wanted a package that could be offered to children under the age of 12 that would promote the international airport. A kit was designed, the Junior Aviation Academy, which was presented upon arrival to the family. In the kit, there were binoculars, a brief history of aviation, and descriptions of the common planes that would fly into the Atlanta Airport. There was a set of Junior “Wings” that could be worn during the visit to recognize the young guest as a special visitor. A runway map of the Atlanta Airport, along with marking pens for following the ascent and descent of the planes completed the package. Sales of the weekend family package increased 150% over a six month marketing period.